Why good ideas get trapped in the valley of death— and how to rescue them > Ted talk

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Explore why zero-carbon technologies are vulnerable to the valley of death in product development and how we can change it.<br />
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All new products must pass through the "valley of death" before they reach the market. Many never make it out, and sometimes that’s ok— if they don’t work, don’t fill a need, or for any number of reasons. One of the fields where this problem is most pressing is zero-carbon technologies. Why is it vulnerable to this trap, and can we change it? Explore how to break the cycle of the funding gap.<br />
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Directed by Lisa LaBracio<br />
Animation and art direction by Luísa M H Copetti, Hype CG<br />
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In partnership with Bill Gates, inspired by his book "How To Avoid A Climate Disaster": http://bit.ly/PlanForZero<br />
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View full lesson: https://ed.ted.com/lessons/why-good-ideas-get-trapped-in-the-valley-of-death-and-how-to-rescue-them<br />
Dig deeper with additional resources: https://ed.ted.com/lessons/why-good-ideas-get-trapped-in-the-valley-of-death-and-how-to-rescue-them#digdeeper<br />
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Animator's website: https://www.hype.cg<br />
Music: https://soundcloud.com/aim-music<br />
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